Five tips to establishing a Pay Per Click marketing budget in Google if you own a service oriented business

34 Comment Uncategorized

If you allocate some of your marketing budget towards PPC campaign, how do you know exactly how much to allocate? Setting the right budget and taking various factors into consideration is challenging, especially in a service-oriented business. With the right PPC budget, you can deliver real value to your business and scale your campaign, all of which will help your company grow. Do you own a service-oriented business and need help with your outlining your budget? We reached out to Farah with High Level Marketing, a company that specializes in digital media marketing to get some insight in helping small businesses with structuring their paid advertising for success.

Below are the 5 most crucial tips she identified to help establish a PPC budget that will help get you started on your path towards scale.

1. Goals
To start your budget planning begins with truly understanding what you want out of your advertising campaign. This means understand what you want from a customer’s click; whether it’s driving sales, driving engagement, etc. Using different keywords effectively can allow your business to target users in various stages of the buying cycle. For a service-oriented business, it’s crucial to have a clear understanding of the value of each conversion to your business.

2. Cost Analysis
Once you set your goals, you can spend time on thinking about how much you can afford to spend on your campaign. You need to first start off by calculating how much you would be willing to pay for a sale and go from there. Keep in mind; you always want to shoot for a campaign that produces a conversion rate between 1-5%. To work out the costs, you can use various tools such as Google KeyWord Planner, which can help you decide whether or not you are targeting cost effective keywords as well as determine how competitive a particular keyword is and how much it is likely to cost.

3. Location

A key component of establishing the right budget is knowing how far you want your ads to reach. The size of the geographic target market you are trying to reach will determine the size of the budget required. If you are trying to target your audience nationally, you need to invest more into the campaign. Conversely, if you are trying to target a small city, you can look at a smaller budget since the potential audience is smaller.

4. Checking Reports & Analyzing

One of the most essential reasons of reporting is ensuring you have accurate conversion goals. You want to make sure that your budget is being spent on the right keywords. If your goals are not being reported accurately, you will not be able to review your campaigns (a costly mistake!). If you focus your budget solely on the keywords that are delivering a solid ROI, you are able to scale your campaigns with confidence and grow your business. You will be able to review your current keywords that are costing you money and remove them, which leaves you with adequate information about what’s working and what’s not. You want to be consistent with your goals that are driving you the most traffic in order to ensure your campaign is using your budget properly.

5. Initial Budget

There are several ways to optimize a PPC campaign for your business, but if you run out of money too soon, you may not be able to implement the necessary changes to see whether or not PPC could deliver the growth you want for your business. During your cost analysis, it is important to have a fundamental understanding of what good and bad scenarios look like from a budget standpoint. You must allocate a budget to sustain poor performing results for the short term. If you have a big budget and can plan ahead, then you must plan a budget of an amount that you can afford to spend over a period of 4-6 months in order to ensure you have enough time to rescue a failing campaign. Use your initial budget as a starting point, and adjustments will be made on a regular basis depending on the performance of your campaigns.

Setting the right budget for your campaign is critical, but if you start by following the 5 tips listed above, you are taking the right steps towards maximizing the value of each and every conversion to your business.

34 comments on “Five tips to establishing a Pay Per Click marketing budget in Google if you own a service oriented business”

  1. yify says:

    Ein guter Blog! Ich werde ein paar von diesen Lesezeichen .. Angel Homer Scharf

  2. web-dl says:

    Say, you got a nice article post. Much thanks again. Great. Zandra Corbett Petuu

  3. bedava says:

    Hello There. I discovered your weblog the use of msn. This is an extremely smartly written article. Kerri Barnett Frasquito

  4. torrent says:

    Right away I am going away to do my breakfast, once having my breakfast coming over again to read additional news. Barbette Verne Kern

  5. download says:

    My brother recommended I might like this web site. He was totally right. Rita Brose Maje

  6. Fhsnuning says:

    viagra cheap online order where i can purchase viagra buy viagra onlie

  7. Bardzo podoba mi się twoja strona. Jeżeli chcesz się lepiej ze mną poznać i potrzebujesz odżywek lub suplementów diety na masę sprawdź mój blog!

  8. ¿Necesita urgentemente un préstamo en efectivo? Consulte préstamos grandes y pequeños en línea y obtenga un préstamo rápido para aquellos que están endeudados y más.

  9. hemp oil says:

    Needed to send you the very little word to finally thank you so much the moment again regarding the splendid strategies you have provided in this case. It was really shockingly open-handed with you to make publicly precisely what many of us would’ve offered for an ebook to get some money for themselves, notably now that you might have tried it in case you desired. These solutions in addition served to be the good way to know that other people online have the identical interest really like my personal own to learn more and more related to this matter. I am sure there are numerous more pleasant periods in the future for many who read carefully your site.

  10. best ed meds says:

    I enjoy you because of all your efforts on this site. Ellie enjoys doing internet research and it’s easy to see why. All of us hear all concerning the compelling means you deliver good information by means of the blog and as well cause contribution from other people about this concept plus my daughter is actually being taught a lot. Enjoy the remaining portion of the new year. You’re the one carrying out a glorious job.

  11. I’m commenting to let you be aware of of the awesome discovery my child developed browsing the blog. She came to find a good number of details, including how it is like to have a great coaching character to get a number of people clearly completely grasp a number of advanced issues. You actually did more than her desires. I appreciate you for churning out such beneficial, dependable, edifying and cool guidance on that topic to Emily.

  12. buy cbd says:

    I intended to compose you a bit of note in order to give many thanks again considering the beautiful concepts you’ve contributed above. It’s extremely generous of people like you in giving easily all a few people could have advertised as an e-book in making some bucks for their own end, certainly considering that you could have done it if you considered necessary. The concepts additionally acted as a easy way to be aware that many people have a similar desire just as mine to figure out a great deal more concerning this condition. Certainly there are a lot more enjoyable instances ahead for folks who check out your blog.

  13. vardenafil says:

    Thanks for your entire labor on this web site. My mother take interest in participating in research and it is simple to grasp why. My spouse and i notice all regarding the powerful tactic you produce useful thoughts via your website and in addition recommend response from the others on this subject then our own princess is truly studying a whole lot. Take pleasure in the rest of the year. You have been performing a superb job.

  14. I happen to be writing to make you understand what a wonderful experience our princess went through visiting yuor web blog. She realized too many things, with the inclusion of what it is like to possess an incredible teaching style to make the rest without problems understand various very confusing topics. You undoubtedly surpassed visitors’ expected results. Thanks for supplying those warm and helpful, trustworthy, revealing not to mention unique tips on your topic to Tanya.

  15. viagra says:

    I needed to draft you one little observation so as to say thank you as before for these gorgeous knowledge you’ve documented here. It has been certainly particularly generous of people like you to convey freely exactly what a lot of people could possibly have made available as an e book to earn some cash for their own end, even more so considering the fact that you could possibly have done it if you ever decided. The ideas also acted like a fantastic way to comprehend other individuals have similar dreams like my own to grasp good deal more in terms of this issue. I’m sure there are many more fun occasions ahead for individuals that go through your blog post.

  16. I am commenting to let you know of the fantastic encounter my cousin’s daughter experienced reading your site. She even learned many issues, not to mention what it’s like to have a wonderful giving mindset to have many people quite simply grasp chosen grueling subject areas. You really exceeded our expectations. Many thanks for giving the informative, healthy, educational and as well as easy thoughts on the topic to Jane.

  17. I am just writing to make you understand what a outstanding experience my wife’s girl obtained using your webblog. She noticed so many pieces, which included what it is like to possess an excellent helping spirit to let other people with no trouble learn specific specialized things. You truly surpassed readers’ expected results. Thank you for providing these priceless, trusted, informative as well as fun tips about this topic to Lizeth.

  18. I am also commenting to let you know of the helpful encounter my friend’s daughter found reading through your web page. She figured out numerous issues, not to mention what it’s like to have an amazing giving mood to have most people really easily know selected impossible subject areas. You really exceeded our own expectations. Many thanks for imparting the invaluable, safe, explanatory and even easy thoughts on the topic to Janet.

  19. geodon no rx says:

    My husband and i ended up being comfortable Ervin could deal with his investigations through the ideas he got out of the web page. It’s not at all simplistic to just choose to be giving freely key points that many other people have been selling. And we also fully grasp we have got the website owner to be grateful to for that. The entire explanations you have made, the simple site menu, the friendships you can give support to foster – it’s got many fantastic, and it’s really facilitating our son and the family imagine that the issue is entertaining, and that is particularly indispensable. Thank you for everything!

  20. venlor no rx says:

    I enjoy you because of all of the effort on this blog. Betty delights in carrying out internet research and it’s easy to see why. A lot of people hear all about the compelling form you convey both interesting and useful guidelines by means of the blog and attract contribution from other individuals about this area and my child has always been becoming educated a great deal. Enjoy the remaining portion of the new year. You’re carrying out a dazzling job.

  21. tofranil buy says:

    My husband and i felt absolutely ecstatic Edward could conclude his inquiry from your ideas he discovered from your very own site. It’s not at all simplistic just to be giving for free hints that men and women have been making money from. And we all do know we have the website owner to be grateful to because of that. Most of the explanations you’ve made, the easy site menu, the friendships you can assist to engender – it’s everything exceptional, and it’s assisting our son and our family do think that content is cool, and that is extremely important. Many thanks for all the pieces!

  22. Lokupoozy says:

    the peoples pharmacy canada drugs rx pharmacy

  23. Fgvduning says:

    pharmacies universal drugstore best drugstore eyebrow pencil

  24. Lokupoozy says:

    pharmacy cheap 24 hour pharmacy specialty pharmacy

  25. Fgvduning says:

    drug store near me mexican pharmacy mexican pharmacy online

  26. Fwsxpoozy says:

    online pharmacy erectile dysfunction indian pharmacy

  27. KhthHert says:

    online pharmacy no prescription pharm pharmacy orlando

  28. Jtmfpoozy says:

    24 hr pharmacy 24 hours pharmacy 24 hr pharmacy

  29. torrent says:

    Pretty! This has been a really wonderful article. Thank you for providing this info. Bobbee Siffre Millhon

  30. Lokupoozy says:

    best canadian online pharmacy uk pharmacy erectile dysfunction drug

  31. download says:

    This paragraph is in fact a pleasant one it assists new net people, who are wishing for blogging. Lorraine Vinnie Whitehouse

  32. 720p says:

    Major thanks for the blog article. Much thanks again. Really Cool. Bonita Krishnah Leckie

Leave a Reply

Your email address will not be published. Required fields are marked *